MIRACLE DREAMS GROUP LTD
Thousand of products
Price promise brand guarantee
Simply,
Your smart choice!
Countries
54
Product line
1636
Brands
100
Experience true business
Across multi business sectors
106
Every great dream begins with a dreamer
It is strength, patience and passion that convert dreams to miracles
Further growth
The results we’ve shared for this year show that we are firmly on track and delivering on our commitments as we position our business for further growth and are excited by the opportunities ahead.
Colleagues at year end
683
Group revenue (millions)
1,004
Operating profit (millions)
276
Net Profit (millions)
197
Dividend per share
1,979
Results and Presentations
Our business was built with a simple mission
To simply be, our customers smart choice
Customers want great products at great value which they can buy easily and it’s our job to deliver this in the right way for them.
As a business, serving customers is at the heart of everything we do – from colleagues in our offices to those of us in supporting roles.
With our customers’ needs in mind, in all that we offer, always our aim is to offer best value prices and an excellent mix of products and services to all sort of industries
In approaching our goals we are always guided by our four bases of principles: Values, Service, integrity, and striving for excellence
As a business, serving customers is at the heart of everything we do – from colleagues in our offices to those of us in supporting roles.
Values
We don’t just have mission statements, values and promises that are written somewhere and left to gather dust. We live and breathe them. As you’ve already seen, our core purpose is to “Simply, be our customer best choice”.
And as you’ll soon discover, we do this through our values. These describe what we stand for and how we work or can be more simply described as “how we do things round here”. We work in an environment that is based on trust and respect and we know that motivated staff will give our customers great service.
By truly living our values, we create a great place to work and one where we deliver great customer satisfaction. In addition to ‘Simply the Smart Choice, we also have our own set of Customer Promises that determine how we treat our customers; Our aim is to try harder for our customers than anyone else and to treat them as we would like to be treated.
Service to our customers
Our customers are why we’re here. We do our best every day to provide the greatest possible level of service and in keeping our customers our first priority.
Integrity
Our basic beliefs are built on a foundation of integrity — our values of honesty, fairness and objectivity guide how we apply these beliefs. In other words, we strive to:
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Be honest by telling the truth and keeping our words.
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Be fair by using our business influence appropriately and creating an open environment for our customers raising questions and concerns.
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Be objective by making decisions based on our customers interests, rather than ours.
Striving for Excellence
The key to our success is constantly looking for ways to improve ourselves and improve our business. We strive to lead not just our industry, but also each other to the next level of success. But how do we strive for excellence?
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We innovate by trying new ways of doing things and improving every day.
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We model a positive example as we pursue high expectations.
For more than 100 years,
We have been providing our clients the resources and support to help them achieve their business goals.
Champions
Our vision is to become the global champion in serving our customers.
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We commit to doing everything we can to meet our customers’ needs.
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Flexibility regarding minimum orders and order frequency.
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Easy ordering system.
Strategy
Our customers are at the heart of our strategy, the focus of our vision, and one of our values.
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Price updates and supplies level.
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Marketing support with Miracle branding.
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Payment terms to suit all.
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Easy to follow processes.
Customers by Industry
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Airlines
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Automobile outlets
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Building material outlet
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Clinics
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Commodity traders
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Computing outlets
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Constructers
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Electrical outlets
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Farmers
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General merchant
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Governments
For our business to progress and grow,
We need a healthy relationship with our suppliers and in order to work effectively with us, you’ll need to understand our strategic objectives and our company culture.
Part of our strategy is the need for a responsible, effective supplier base. This means we expect a lot from our supplier and ourselves.
A healthy relationship involves high levels of challenge as well as high levels of collaboration, effectively growing the business for both parties.
While threated with respect we will maintain our role in challenging you to support our purpose: To make goods and services more affordable for our customers.
What we do for our suppliers
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We commit doing everything we can to ensure a product sells.
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Flexibility regarding minimum orders
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Order frequency.
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Easy ordering system
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Advice on electronic ordering, marketing and technical issues.
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Payment terms to suit all.
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Easy to follow processes.
Our Mission, Purpose and Being first for our customers
whilst still maintaining our focus on great value to the customer.
Our Mission is
“To provide best value to our customers – always!” What do we mean by best value? Right specification at the right price.
Our purpose
Is to make goods and services more affordable and accessible for our customers.
Being first for Customers
“Everything we do is focused on putting our customers first. If the customer does not benefit from an action, we will not do it. Our global procurement and sourcing team main role is in making sure that we are first for customers
Central to delivery of our formula for growth is a responsible, effective supplier base, we expect that you will work with us to deliver great quality products at amazingly low prices for customers, whilst maintaining the ethical standards we require.
Private labelling
Miracle, VitaMore, Hawraa, You&Me, MagicMoments are some of the private Labels that extend across the whole range of products that we offer from Food & Beverages, Electrical appliances, Medical products and others.
We work closely with our Suppliers to form strategic relationships to deliver our own private label and present incredible value to our customers. Product safety, quality, price and consistency are our highest priority.
How to become part of our suppliers base
We are delighted to have you part of our continuing journey and our suppliers base
First
You need to have agreed with MIRACLE DREAMS GROUP that you will supply goods to us. Once you have done this, you will receive the supplier set-up pack to complete.
This requires you to send us certain information, such as a template for invoices, your bank details, contract and other relevant information and data.
Secondly
You will receive from us a supplier/vendor number which will allow you to access accounts, stock levels and other relevant information related to the supplies we receive from you, such as:
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How do I get paid.
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Account Management.
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How to sell more products.
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Our purchases latest news and updates.